Shopify & E-commerce Growth, Run by One Operator
For DTC founders who already sell — and want the store, the funnel, and the flows handled by someone who speaks Shopify, CVR, AOV, and ROAS fluently. Store builds and redesigns, conversion and checkout work, email & SMS retention, and clean event tracking, under one accountable point of contact.
We'll look at your store's PDPs, cart, checkout, flows, and tracking — and tell you where revenue is leaking first.
Most Agencies Treat a Store Like a Website. It Isn't.
A storefront lives or dies on conversion rate, average order value, retention, and ad efficiency — not how pretty the homepage looks. If your "growth partner" can't talk PDP-to-checkout drop-off, abandoned-cart flows, and ROAS in the same breath, you're not being heard. This page is for founders who already moved real volume and want an operator who has actually shipped storefronts.
Generic web talk, no store fluency
- "We'll make it look modern" — with no plan for CVR
- No view of PDP, cart, or checkout drop-off
- Email treated as a newsletter, not retention flows
- Ads run on reach and impressions, not ROAS
- Purchase and add-to-cart events tracked sloppily, if at all
Operator who ships e-commerce
- Every change tied to conversion rate or AOV
- Funnel mapped view → add-to-cart → checkout → purchase
- Klaviyo-style flows that fire on real shopper behavior
- Paid social for product managed toward ROAS
- Clean e-commerce event tracking you can actually trust
The Full Store, From Build to Repeat Purchase
Lead with Shopify done well. Headless and custom builds are available when you genuinely outgrow a theme — but most brands grow faster by getting the fundamentals right first.
Shopify, Done Well
New Shopify store builds and redesigns that are fast, mobile-first, and structured for conversion. Theme work, custom sections, and clean information architecture. Headless / custom available when you outgrow a theme.
- Shopify store builds & redesigns
- Product (PDP) & collection pages
- Page speed & mobile-first layout
Lift CVR & AOV
Cart and checkout optimization to recover lost orders, plus average order value (AOV) work through bundles, cross-sells, and free-shipping thresholds. Conversion rate (CVR) measured, not assumed.
- Cart & checkout friction removal
- Bundles, cross-sells, free-ship thresholds
- CVR & AOV tracked against every change
Flows That Bring Buyers Back
Klaviyo-style email and SMS retention flows — welcome, abandoned cart, abandoned checkout, browse abandonment, post-purchase, and winback — so repeat revenue compounds instead of relying on new traffic.
- Abandoned cart & checkout recovery
- Post-purchase & winback flows
- Subscriptions for replenishable products
Spend Measured by ROAS
Paid social for product on Meta and TikTok using catalog and product feeds, managed toward return on ad spend (ROAS) — not reach. Ads sit on top of proper tracking so spend ties to real store outcomes.
- Meta & TikTok catalog ads
- Managed toward ROAS, not impressions
- Built on clean purchase tracking
Data You Can Actually Trust
Proper e-commerce event tracking across the funnel — view, add-to-cart, checkout, and purchase — so analytics, ad platforms, and flows all see the same accurate signal.
- View → ATC → checkout → purchase events
- Consistent signal across ads & analytics
- Decisions from data, not opinion
No Account-Manager Telephone
You talk to the person doing the work. No layers, no handoffs, no relearning your brand every call. Managed e-commerce growth scoped to your store — not a churn of disconnected tactics.
- One point of contact, end to end
- Scoped to your store, not a template
- Outcome-focused, not activity-focused
KAZA Bows & Toes — A Store We Actually Built
KAZA Bows & Toes is a real SMRTLV-built e-commerce storefront for a kids accessories brand — a full custom store with a React frontend and Stripe checkout, live at kazabowsandtoes.com. We designed and shipped the storefront, product experience, and checkout.
Full custom storefront
React frontend with a product experience built around clarity and trust, not a generic template.
Stripe checkout
A clean, low-friction checkout path so shoppers can complete a purchase without getting lost.
Live in production
Shipped and running at kazabowsandtoes.com — a real store taking real orders.
Honest note: results vary by brand, traffic, margins, and starting point. We don't publish invented conversion or ROAS numbers. When a store owner shares real performance data we're allowed to use, we add it here — until then, what's above is what we built, described plainly.
The Systems Behind Store Growth
This is the hub. Each capability has its own deep dive — start where your store is losing the most.
Store & Conversion
PDPs, cart, checkout, and the on-site work that lifts conversion rate from existing traffic.
Conversion & BuildTraffic & Demand
Paid social for product and lead capture that bring qualified shoppers to the store.
Demand GenerationRetention & Automation
Email & SMS flows and AI automation that turn first orders into repeat revenue.
Automation & FlowsThe Specific Systems Behind a Growing Store
Every part of store growth maps to a dedicated solution. Jump straight to the one that matches where your store is losing the most.
How E-commerce Engagements Are Scoped
E-commerce work isn't a flat trade. Engagements are scoped to your store — its size, catalog, traffic, and the gaps that matter most — and run as managed e-commerce growth, not a one-off project. Our pricing page shows the starting tiers; store scope is confirmed after the audit.
DTC Founder Questions
Let's Find Where Your Store Is Leaking Revenue
We'll review your store — PDPs, cart, checkout, retention flows, ads, and tracking — and come back with a clear picture of what to fix first.