KAZA Bows & Toes

The problem

KAZA is a direct-to-consumer kids-accessories brand that needed a real storefront — not a templated theme it would quickly outgrow. The catalog runs on rich product variants (bow styles, sizes, colors), it sells better in bundles than as single units, and it ships through multiple carriers with rates that have to be right at checkout. Off-the-shelf platforms forced compromises on every one of those: rigid product detail pages (PDPs), clumsy bundle pricing, weak shipping logic, and no admin built around how the team actually works. The brand needed commerce engineered around its own model, and a foundation it could scale on rather than rebuild.

What we built

We built KAZA a full custom direct-to-consumer storefront end-to-end — a custom commerce platform, not a rented template. A fast React frontend drives the product detail pages and merchandising; a custom-flow Stripe checkout handles payments; a bundle-pricing engine rewards bigger baskets to lift average order value (AOV); and a multi-carrier shipping-rate engine returns accurate rates inside the cart and checkout. Branded order-status emails carry the experience past purchase, and a custom admin dashboard gives the team control over catalog, variants, bundles and orders — all backed by a dedicated database and caching layer for fast, reliable orders. It is live and selling today.

What we built — the real store:

• Full custom DTC storefront built end-to-end — a custom commerce platform, not a template
• Fast React frontend powering product detail pages (PDPs) and merchandising
• Custom product variants — bow styles, sizes and colors — modeled the way the catalog actually sells
• Bundle-pricing engine that rewards bigger baskets and lifts average order value (AOV)
• Stripe checkout on a custom cart/checkout flow — PCI-compliant payments
• Multi-carrier shipping-rate engine returning accurate rates inside cart & checkout
• Branded, post-purchase order-status emails — the start of a retention surface
• Custom admin dashboard for catalog, variants, bundles and order management
• Dedicated database + caching layer for fast, reliable orders

Results & scaling

Here's the honest picture — what's already real, and where it's headed. The store is built and selling; the growth engine on top of it is the next phase.

Outcomes the build is engineered to drive (illustrative targets, not delivered results)

A DTC store lives and dies on four numbers. The foundation above — fast PDPs, frictionless custom checkout, bundles, and a post-purchase email surface — is engineered to move each one. These are the levers the build is designed to pull, shown as illustrative e-commerce benchmarks, not figures stamped to this store:

Case details shared with owner permission. The "built to scale" framing and the CVR / AOV / ROAS / Retention panel above are illustrative targets for the paid-acquisition + retention phase now being launched — forward-looking benchmarks the build is engineered toward, not delivered metrics for this store. The storefront, custom Stripe checkout, product variants, bundle pricing and multi-carrier shipping are live, built facts. Individual results vary; this case illustrates the store built and its growth plan, not guaranteed ROI for other businesses.