ServiceTitan is a dispatch platform built for 10+ tech shops. SMRTLV is a Business OS that runs your website, phones, leads, CRM, and reporting. Here's when to pick which — and why the 1–30 employee trades we serve usually don't need ServiceTitan's price tag.
If you have 10+ techs and your bottleneck is dispatch, payroll, and crew routing — ServiceTitan. Expect enterprise pricing and 12-month contracts. If you have 1–30 employees and your bottleneck is leads, response time, and marketing — SMRTLV. Flat $499–$1,499/mo. No contracts. Live in 14 days. Running ServiceTitan already? SMRTLV sits on top without replacing it.
Feature-by-feature
| SMRTLV | ServiceTitan | |
|---|---|---|
| Primary category | Business Operating System | Field Service Management (FSM) |
| Best fit size | 1–30 employees | 10–500+ employees |
| Pricing model | Flat $$ · Tier-based | $$$$ · Per-tech licensing + quote |
| Public pricing | ✓ $499 · $1,499 · Custom | ✗ Quote only |
| Contract | ✓ Month-to-month | ✗ 12-month minimum typical |
| Website + hosting | ✓ Built in | ~ Add-on (Marketing Pro) |
| Lead capture forms | ✓ Built in | ~ Via Marketing Pro |
| AI receptionist (24/7) | ✓ Built in | ✗ Not included |
| CRM (pipeline + deals) | ✓ Built in | ✓ Built in |
| Dispatch / routing | ~ Basic scheduling only | ✓ Industry-leading |
| Payroll / timesheets | ✗ Use QuickBooks / Gusto | ✓ Built in |
| Marketing automation | ✓ Built in | ~ Marketing Pro add-on |
| Google Business Profile mgmt | ✓ Managed | ✗ Not included |
| Local SEO | ✓ Included (Growth+) | ✗ Not included |
| Owner dashboard (live leads/revenue) | ✓ Built in | ✓ Built in |
| Implementation time | ~14 days | 6–12 weeks typical |
| Onboarding cost | $ · $499–$1,500 | $$$ · Often $5K–$25K |
| Tool-stack consolidation | ✓ Replaces website host + agency + ad manager + CRM add-ons | ~ Replaces FSM + parts of CRM |
| Local team | ✓ Las Vegas, founder-led | Glendale, CA HQ |
Price scale: $ under $500/mo · $$ $500–2K · $$$ $2K–5K · $$$$ $5K+. Third-party pricing estimated from published sources and industry reviews; verify at vendor.
Who picks what
Running ServiceTitan already?
SMRTLV sits on top. Keep ServiceTitan for dispatch, let us run the front-of-house. Command tier includes custom integration.
Talk to UsFree Business System Audit — 48h PDF + Loom. Or skip it and start on Starter for $499/mo.