Stop Renting Leads. Build Your Own Machine.
Angi sells you the same lead as 3–5 competitors for $15–$100 a pop. Smart LV builds you a lead-generation system you own — website, GBP, AI receptionist, CRM — for $1,499/mo flat. Here's the honest math.
The real math
What a Contractor Actually Pays
Typical small home-services shop, ~20 booked jobs/month. Industry-standard Angi conversion rate (3–10% lead → booking). Estimates from FTC filings and contractor community data.
Angi Leads (rented)
Smart LV (owned)
Price scale: $ under $500/mo · $$ $500–2K · $$$ $2K–5K · $$$$ $5K+.
Side-by-side
What You Actually Get
| Smart LV | Angi Leads | |
|---|---|---|
| Lead exclusivity | ✓ Yours alone | ✗ Shared with 3–5 competitors |
| Lead quality filter | ✓ AI pre-qualifies | ~ Minimal — user fills form |
| Pricing model | Flat monthly | Per-lead (charged even if junk) |
| Own your website | ✓ Yes | ✗ No |
| Own your customer list | ✓ Yes (in your CRM) | ✗ No — Angi does |
| Ranks in Google / Maps | ✓ Yes — we do SEO | ~ Only Angi ranks; you're an entry |
| AI Coworker — configured stack (24/7) | ✓ Configured + operated | ✗ Not included |
| Stops producing when you pause | Site + GBP keep ranking | Leads stop same day |
| Long-term compounding | ✓ Rankings grow over time | ✗ Linear spend |
| Control over messaging | ✓ Full | ✗ None |
| Lead-claim refunds | N/A — no per-lead fees | Possible but friction-heavy |
| FTC enforcement history | None | $7.2M FTC order (2023, HomeAdvisor deceptive marketing) |
Third-party cost estimates from FTC filings, contractor community forums, and public vendor documentation. Verify with your specific market and vendor.
Stop Paying for Shared Leads.
Build a system you own. Start at $1,499/mo — no contracts, live in 14 days.
Honest comparison disclaimer
This comparison reflects publicly reported data as of Q2 2026, including the 2023 FTC order against ANGI Inc./HomeAdvisor (reported publicly) and contractor reviews on public forums. Angi and HomeAdvisor are trademarks of ANGI Homeservices Inc. / IAC, used here nominatively for comparison purposes. Smart LV Digital Agency has no affiliation, partnership, or endorsement relationship with Angi. Lead pricing, booking rates, and cost estimates are indicative ranges sourced from third-party reporting — your actual costs may vary. Email [email protected] for corrections.