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Compare · Owned leads vs rented leads
Smart LV vs Angi Leads

Stop Renting Leads. Build Your Own Machine.

Angi sells you the same lead as 3–5 competitors for $15–$100 a pop. Smart LV builds you a lead-generation system you own — website, GBP, AI receptionist, CRM — from $499/mo flat. Here's the honest math.

The real math

What a Contractor Actually Pays

Typical small home-services shop, ~20 booked jobs/month. Industry-standard Angi conversion rate (3–10% lead → booking). The cost figures below are general industry estimates / publicly observed ranges (FTC filings and contractor community data), not official pricing from Angi — verify current pricing with the vendor.

Angi Leads (rented)

Avg lead cost$15–$100
Booking rate (shared)3–10%
Cost per booked job$150–$1,400+
20 booked jobs/month$3,000–$28,000
Lead exclusivityNo — shared w/ 3–5 others
Lead ownershipNone — Angi owns them
Stops when you stop payingInstantly
Typical monthly spend: $$$$

Smart LV (owned)

Flat feefrom $499/mo (Level 1)
Cost per booked jobDecreases as ranking grows
20 booked jobs/month$499 flat
Lead exclusivityYes — they called you
Lead ownershipYours forever (CRM + contacts)
Stops when you stop payingSite + GBP keep ranking
IncludesSite, AI, CRM, SEO, reporting
Typical monthly spend: $

Price scale: $ under $500/mo · $$ $500–2K · $$$ $2K–5K · $$$$ $5K+.

Side-by-side

What You Actually Get

  Smart LV Angi Leads
Lead exclusivity✓ Yours alone✗ Shared with 3–5 competitors
Lead quality filter✓ AI pre-qualifies~ Minimal — user fills form
Pricing modelFlat monthlyPer-lead (charged even if junk)
Own your website✓ Yes✗ No
Own your customer list✓ Yes (in your CRM)✗ No — Angi does
Ranks in Google / Maps✓ Yes — we do SEO~ Only Angi ranks; you're an entry
AI Coworker — configured stack (24/7)✓ Configured + operated✗ Not included
Stops producing when you pauseSite + GBP keep rankingLeads stop same day
Long-term compounding✓ Rankings grow over time✗ Linear spend
Control over messaging✓ Full✗ None
Lead-claim refundsN/A — no per-lead feesPossible but friction-heavy
FTC enforcement historyNone2023 FTC order — HomeAdvisor (an Angi company), up to $7.2M

Third-party cost estimates from FTC filings, contractor community forums, and public vendor documentation. Verify with your specific market and vendor.

Stop Paying for Shared Leads.

Build a system you own. Start at $499/mo — no contracts, live in 14 days.

Your leads, your customers Flat monthly Local, founder-led

Honest comparison disclaimer

This comparison reflects publicly reported data as of Q2 2026, including the 2023 FTC order against HomeAdvisor, Inc. — a company owned by Angi Inc. (reported publicly) and contractor reviews on public forums. Angi and HomeAdvisor are trademarks of ANGI Homeservices Inc. / IAC, used here nominatively for comparison purposes. Smart LV has no affiliation, partnership, or endorsement relationship with Angi. Lead pricing, booking rates, and cost estimates are indicative ranges sourced from third-party reporting — your actual costs may vary. Email [email protected] for corrections.