Why this page exists
You'll see numbers all over this site — response-time benchmarks, review-trust percentages, cost comparisons, case-study results. Some of those numbers are things we measured ourselves. Some are published third-party research we cite. None of them are made up to sound persuasive. This page is where we show our work, so you don't have to take any of it on faith.
Three kinds of number on this site
- Our own client results — a specific business, a specific before/after, named and linked to a case study you can read in full (example: BiTurbo Auto Repair's lead capture over a stated date range, published at /case-studies/biturbo, shared with the client's permission). These are facts about one business, not a claim about what will happen to yours.
- Third-party industry data — a statistic from a named external source (Google, a market-research firm, a public benchmark study), cited next to the number. We link or name the source rather than presenting it as our own finding.
- Estimates — a calculation built from the two categories above (for example, "under 9 leads at typical Local Services Ads cost-per-lead" math, shown with its inputs). We label these as math, not as a guarantee of your outcome. Anything projected rather than measured is labelled “projection” and states its assumptions.
What you will not find here: an invented "average result," a percentage with no source, or a case-study number we can't point to.
How we source the numbers we cite
Market and behavioral statistics referenced across smrtlv.io (response-time-to-conversion odds, AI Overview search-share, review-trust thresholds, local-ranking factors) come from named industry research. Where a page states a statistic, the source is named next to it or in that page's methodology note. If you can't find a source for a number you're looking at, tell us — [email protected] — and we'll either point you to it or correct the page.
How we calculate our own results
Case-study numbers are pulled from the client's own systems or our records (call logs, form-submission counts, dashboards), and each case study states what was measured, the dates, and whether the client gave permission. We don't cherry-pick the best week; the comparison window is stated on the case study itself. Where we cannot show the dates and the basis, we describe what we built and show no results.
What "reviews" means on this site
Any review count shown names its source and the date we checked it, and we link to the profile so you can check the current count yourself. See our reviews page.
What we don't do
- We don't publish an "average client result" without naming the client it came from.
- We don't use a stock number pulled from a competitor's marketing as if it were our own.
- We don't round an estimate up and present it as a measured fact.
- We don't buy or fabricate reviews, testimonials, or case-study outcomes.
Found a number that doesn't check out?
Email [email protected] with the page URL and the number in question. We review every report and correct or remove anything we can't source, and we'll tell you what we found.