Project summary · Florist and event design, Shopify
Floral Lab: what we built
A florist’s store rebuilt on Shopify around gifting: card messages, delivery dates and recipients.
The starting point
The old WordPress store treated flowers like ordinary products. It could not cleanly handle a gift sent to someone else, on a chosen date, with a message attached.
What we built
1A full rebuild on Shopify with a gift-first cart: card message, delivery date and window, and a surprise option
2Sender and recipient handled as two people
3An interactive delivery map and six local-area pages
4Three gift-card products that deliver themselves to the recipient
5Migration from WordPress of 44 products in 17 collections and 119 customer contacts, with consent respected
661 redirects mapped from the old addresses, and a 90-page check for broken links before launch
7Automated customer-care emails (delivery follow-ups, reminders, anniversaries) and a single inbox for enquiries
Gift-first cartDelivery mapGift cardsRedirect map
How it fits together
Sender
Recipient
What we builtGift-first Shopify cart
Card message, date and window
Customer-care emails
How the build ran
1
Understand
Start from the starting point above: what the business sells, who searches for it and where requests get lost.
2
Design
A look and structure that fit the brand and the way its customers buy.
3
Build
The pages, forms and connections listed above.
4
Launch and hand over
Go live and hand over what the owner needs to run it.
Scope delivered
Gift-first
cart with card message, delivery date and window, and a surprise option
44 + 17
products and collections migrated from WordPress, plus 119 contacts
61
redirects mapped from old addresses, plus a 90-page link check
No results are claimed on this page. This is a summary of work we delivered, from our project records, not of what happened to the client’s business afterwards. We publish results only with dates, a stated basis and the client’s written permission. See how we measure.
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